What is Responsive Website Design and Why it is important?
Mobile First! Yes we are talking about a Mobile First Website, that’s popularly called as Responsive Website too. If you are in the business providing services or products to B2B, B2C or B2B2C Industries, it is essential to have a responsive website. If your website is not optimized for the mobile, you could be missing the huge online potential leads coming through Mobile. It’s just not a random number, according to Search Engine Land, 65% of traffic comes from the Mobile Phones across the globe.
What is a Responsive Website?
A website that can restructure its content as per the screen resolution and size with the different vertical layouts, is a Responsive Website Design. The content of the website like text, Images, Videos, etc are structured in such a way that you don’t see horizontal scroll on any page. It focuses more on the User Interface and User Experience across the browsers and platforms like Desktops, Mobiles and Tablets.
The fastest sales of Hand-held devices, increasing use of internet and explosion of web applications on Hand-held devices are becoming the driving forces behind the necessity of designing responsive website designs. Responsive Website Design helps in easy navigation to the website visitor which is essential else it will increase your bounce rate and result in low conversions.
Benefits of Responsive Website Design
Study and Research on the websites by various experts and agencies show that a responsive website can help in driving more traffic, better website visitor engagement, Lead generation and eventually conversion towards a client.
- Increased Traffic and Low bounce rate
- Increased Business Leads and Sales
- Improved User Experience
- Consistent Brand Identity across the platforms
- Favored by Search Engines
- Better and Higher Rank in Search Results (SERP)
If your business strategy includes lead generation or traffic from the search engines like GOOGLE, don’t forget the importance of Responsive Website in Google ranking strategy. Google Prefers Responsive Website Design and it gives priority in the rankings. You can soon rank well for the targeted keywords for your business to generate more traffic and eventually leads. A Responsive website is one of the parameters to achieve the higher rankings.
Separate “Mobile Website” for your business?
If you are a start-up business with self-funding, it’s obvious to have limited budget to establish your website. Unlike earlier when companies used to focus on separate websites for Desktops and Mobiles, today the trend is of setting up Mobile Responsive websites to eliminate the efforts and cost of having a separate Mobile Website. The other overhead costs for maintaining extra websites can be saved as well.
Having Existing Non-Responsive Website?
If you are in business since earlier days and are not aware of the trends or benefits of the responsive website design, get acquainted with the facts. You should consider the importance of responsiveness and get help to conduct thorough analysis for your currently existing website for free by a reputed Responsive Website Design Agency in Mumbai.
Refer Some Case Studies
There are two ways to this approach – either to create a responsive website to check the effectiveness or go through some competitor website case study to understand their performance. You can also check through various tools that are available. Experts can help you understand what your competitors are doing specially to target mobile devices. When it comes to a mobile, it is also important to understand the CALL-TO-ACTIONS since the page size is relatively smaller and content in most of the cases remains the same. Analysis and Case studies are the best ways to understand the importance and effectiveness.
A critically accepted responsive website design can perform far better in your revenue generation provided you are ready to accept to adapt the current trends. Your website is the First entry point for most of the website visitors coming online, so don’t skip the chance to leave the ever lasting impression and convert the lead.
With the help of the Responsive Website Design, it will be possible for you to stay ahead of your competitors and the trend. Factors like time, cost, visibility, conversion rates, etc are in a combined way helping to find the unified approach for the companies to design the responsive website for the long term benefit.
To improvise your Return on Investment on the Digital Budget for your brand, get in touch with an expert Responsive Website Design Agency in Mumbai.